Summary

Senior Product Designer with 6+ years of end-to-end experience in SaaS, gamified platforms, and global digital products. I lead product design from discovery to launch, building scalable design systems, optimizing user engagement, and shipping features that drive retention and conversion. Experienced in designing for compliance-sensitive markets and collaborating with distributed teams across multiple time zones.

alexandrerepetto93@gmail.com

Experience

Senior Product Designer, BlinkPlanet (Market Blitz), 2024 - Present

Blink Planet is a global digital asset marketplace and collectibles platform, serving users across North America, Europe, and Latin America.

Led end-to-end design for BlinkPlanet Explorer (BPX), a gamified retention engine serving 7,105+ unique users with 140min average session duration and 38.44% conversion rate.
Built a scalable design system from scratch (30+ components, 10+ color tokens), reducing UI implementation time by 25% and accelerating feature delivery across squads.
Conducted 20+ user interviews with Web2 and Web3 audiences, uncovering key insights that led to the development of a successful mini-game hub (similar to Archero), which became the most engaging part of the platform.
Designed the end-to-end user experience for high-impact campaigns (Bahia Sport Club, Gaviões da Fiel), including landing pages, player dashboards, and digital album interfaces, contributing to $60K in sales during peak launches.
Partnered with engineering teams in India and Israel through async documentation and structured handoffs, ensuring consistent UI implementation and reducing rework.

Blink Planet is a global digital asset marketplace and collectibles platform, serving users across North America, Europe, and Latin America.

Led end-to-end design for BlinkPlanet Explorer (BPX), a gamified retention engine serving 7,105+ unique users with 140min average session duration and 38.44% conversion rate.
Built a scalable design system from scratch (30+ components, 10+ color tokens), reducing UI implementation time by 25% and accelerating feature delivery across squads.
Conducted 20+ user interviews with Web2 and Web3 audiences, uncovering key insights that led to the development of a successful mini-game hub (similar to Archero), which became the most engaging part of the platform.
Designed the end-to-end user experience for high-impact campaigns (Bahia Sport Club, Gaviões da Fiel), including landing pages, player dashboards, and digital album interfaces, contributing to $60K in sales during peak launches.
Partnered with engineering teams in India and Israel through async documentation and structured handoffs, ensuring consistent UI implementation and reducing rework.

Product Designer, Treinus, 2023 - 2024

Treinus is a B2B SaaS platform for sports training management, used by coaches and athletes in Brazil.

Owned UX strategy and visual modernization, managing a junior designer and aligning with product leadership.
Pioneered a menstrual cycle tracking feature through mixed-method research, achieving 90% user approval and improving personalization for female athletes.
Designed an “Annual Recap” feature with data visualization that generated 400+ organic social shares, serving as a viral acquisition tool.
Transformed a complex text-heavy workflow into an intuitive drag-and-drop builder, improving trainer efficiency and reducing setup time.

Treinus is a B2B SaaS platform for sports training management, used by coaches and athletes in Brazil.

Owned UX strategy and visual modernization, managing a junior designer and aligning with product leadership.
Pioneered a menstrual cycle tracking feature through mixed-method research, achieving 90% user approval and improving personalization for female athletes.
Designed an “Annual Recap” feature with data visualization that generated 400+ organic social shares, serving as a viral acquisition tool.
Transformed a complex text-heavy workflow into an intuitive drag-and-drop builder, improving trainer efficiency and reducing setup time.

Product Designer, Maxmilhas, 2021 - 2023

Maximihas is a travel tech company offering flight and hotel booking services across Latam.

Led the end-to-end redesign of a customer service portal for flight rebooking/cancellation, achieving 100% task success rate in usability tests and reducing support tickets by 200+ in 3 months.
Served as product design lead for the new hotel booking vertical; designed the “Discount Request” feature, streamlining a manual backend process into a self-service UI.
Applied user-centered design principles to improve core e-commerce flows, enhancing clarity and completion rates for booking and payment steps.

Maximihas is a travel tech company offering flight and hotel booking services across Latam.

Led the end-to-end redesign of a customer service portal for flight rebooking/cancellation, achieving 100% task success rate in usability tests and reducing support tickets by 200+ in 3 months.
Served as product design lead for the new hotel booking vertical; designed the “Discount Request” feature, streamlining a manual backend process into a self-service UI.
Applied user-centered design principles to improve core e-commerce flows, enhancing clarity and completion rates for booking and payment steps.

Skills

Product & UX:

End-to-End Product Design • UX Research (JTBD, Interviews, Usability Testing) • Design Systems • Gamification Design • Interaction & Visual Design • Prototyping • User Journey Mapping

Growth & Analytics:

Retention Optimization • Conversion Rate Optimization • A/B Testing • KPI Tracking • Data-Informed Iteration

Ways of Working:

Cross-functional Collaboration • Agile & Scrum • Design Critique Facilitation • Stakeholder Alignment • Design Ops • Async Collaboration