Product Design
A strategic evolution of the BPX ecosystem, designed to enhance perception of value, deepen user engagement, and ensure product scalability.
Performance Metrics
25%
Increase in conversion rates
35%
increase in task success rate
15%
Decrease in user friction
Overview
The objective of this redesign was to transform the platform’s interface into a more mature and efficient product. By prioritizing information architecture and visual hierarchy, we aimed to reduce user friction and align the digital experience with the core business growth strategy.
Home screen / Tapping
The goal was to prioritize core features by removing underutilized elements and optimizing high-frequency actions. We adopted a minimalist UI to reduce visual noise and distractions, ensuring the primary character remains the central focus of the experience.
Referral
As a key driver for user acquisition, the referral screen was redesigned to strengthen the value proposition. We improved the clarity of invitation tracking and reward milestones, ensuring users understand exactly what they gain at each stage of the process.
Tasks
As a primary driver for BX$ accumulation, the tasks screen was redesigned with a minimalist approach. We elevated the visual polish and graphic elements to enhance the perceived value of the interface, providing a more premium and refined user experience.
Crew
The crew selection screen was redesigned to streamline the skin acquisition process. We restructured the information architecture to provide clear visibility into pricing and requirements, while upgrading the visual polish to enhance the overall perceived value of the interface.
Profile
We transitioned from a basic settings view to a comprehensive, fully customizable profile experience. This addition was designed to enhance social value, enabling users to display their milestones and digital assets. By prioritizing personalization, we strengthened the connection between the user and their personal progress.
Arcade
We overhauled the arcade section to establish a more refined aesthetic and better visual organization. The redesign focused on eliminating visual noise and emphasizing essential content, resulting in a cleaner and more efficient interface.
Leaderboard
The leaderboard was redesigned to replace an outdated interface with a more modern and scalable visual language. We prioritized data clarity by restructuring user rankings, adding essential context, and eliminating redundant elements to streamline the competitive experience.
Spotlight
The Spotlight feature was redesigned to prioritize content delivery by minimizing interface distractions. We updated the visual language to enhance readability and ensure a more direct, frictionless user experience.
Shop
The Shop interface was redesigned to minimize distractions and prioritize clear information architecture regarding collections. By adopting a direct communication style and focusing on high-impact cover visuals, we ensured the collection designs remain the primary focal point of the user journey.
Gifts
The Gifts screen was redesigned with a minimalist approach to improve information clarity regarding available rewards. By streamlining the interface, we enhanced visibility and elevated the perceived value of the experience through a more refined visual execution.
Final Thoughts
The final result is a more scalable and intuitive product. By prioritizing information architecture and user focus, the redesign not only improves the aesthetic quality but also optimizes the user journey for better engagement and long-term retention.
